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In the final installment of the Set in Color Series to promote Boysen’s Color Trend 2018, the team brought their final installation to Plaza Independencia, the most historically significant plaza in Cebu, which also fronts Fort San Pedro, the oldest triangular bastion fort in the country. That’s a lot of history in just one place.  This time the BE YOU sets were very minimalist with a bit of an antique inspiration on the fixtures. The color palette was indeed an appropriate reflection of the general mood and vibe at Plaza Independencia – quiet, subdued. It was the perfect backdrop for a lazy Sunday at the park.  Compared to the first three locations, Plaza Independencia wasn’t as busy or bustling. There were some stray tourists coming in and out of Fort San Pedro and most of the people hanging out were oldies. It was pretty slow from the start but thankfully,…

In the third installment of Boysen’s Set in Color Series to promote the latest color palettes of Color Trend 2018, the team brought their furniture and fixtures to the Garden Bloc of Cebu IT Park. Cebu IT Park is the region’s main hub for lifestyle, dining and business process outsourcing BPO where some of the country’s biggest companies’ main headquarters are located employing tens of thousands of people. This time around, we brought a bathtub. Yup. You read it correctly. A shiny red bathtub. The purpose after all was to ‘Be Seen’ right? The BE SEEN palette with it’s bright blues and red was the ultimate showstopper against a backdrop of skyscrapers and the lush greens of the Garden Bloc park. It was a welcome burst of colors in the midst of everyone’s daily office routine. The days start pretty early and the nights run really late over here with…

In the second installment of Boysen’s Set in Color Series to promote the latest color palettes, the team brought out their large scale sets right smack in the middle of the Ayala Center Cebu Terraces and on Mother’s Day no less. What better way to showcase the BE BOLD palette from Boysen Color Trend 2018 than by being right in the center of Cebu’s biggest lifestyle and shopping destination. Plus, with families from all over the city descending upon Ayala Center Cebu to celebrate Mother’s Day, we were expecting droves of mall-goers with their husbands, wives and children in tow plus friends and extended family too. The BE BOLD palette complemented perfectly with the mall’s summer vibe and the happy Mother’s Day mood in the air with refreshing and bright blues, playful pinks and violets and a burst of orange and yellow. We were not wrong! After the initial ‘is…

How to launch Boysen’s latest palette trend of paint colors in Cebu? Create large scale sets in full color at some of Cebu’s iconic locations and convergence areas. I mean, why not right? Go hard or go home and all that. And speaking of home, this year’s Color Trend 2018 palettes are definitely perfect for your home, depending on your unique personality. For this project, the team took their set, furniture, paints and everything but the kitchen sink. Wait there was a kitchen sink actually. The first stop? The iconic Magellan’s Cross Grounds. Quick History Fact: The original Magellan’s Cross planted by Portuguese and Spanish explorers in 1521 is encased in the existing wooden cross to protect it and avoid having people chipping away at it for souvenirs. Boysen Color Trend 2018’s BE HERE Palette The paint colors came from Boysen Color Trend 2018’s BE HERE Palette with rich dark…

Last February, to celebrate love month, the 3rd Year DJC LIACOM Students from University of San Jose Recoletos (USJR) took over Cebu’s biggest weekend food market – Sugbo Mercado for a totally pink makeover.   Fresh from their #setinthestreetcebu project at the historic grounds of Magellan’s Cross in downtown Cebu City, the students of USJR’s Set Design & Build Class headed over to Sugbo Mercado at the Cebu IT Park to revamp their entrance facade. Think Pink The entrance facade also serves as a Photo Booth where customers can take pictures, check-in to the venue and post on social media. Instead of the boring old wood design, the class partnered with Boysen for the project and brought in some blushing bright shades using the colors Party Time, Pink Explosion and Bunny Fluff. Boysen x Sugbo Mercado Sugbo Mercado, located in Cebu’s BPO and Lifestyle Hub, is the first and biggest…

What happens when group of students create a Set Design & Build Class Project, which they call Set in the Street, inspired by Justin Bettman at the iconic site in the heart of Cebu City? Amazing happens. That’s what the 3rd Year Students of University of San Jose Recoletos (USJR) DJC LIACOM did and it was awesome. The Inspiration: Set in the Street is an ongoing art project by US-based photographer Justin Bettman. It consists of elaborate and detailed interior sets made from unwanted or discarded materials and furniture. After shooting photos of the interiors with models, the sets are left on the street where passersby can take their own photos and share it on Instagram using the hashtag #setintheStreet. According to Bettman’s website, “the shoots explore the complex ideas of perspective and perception through revealing the larger picture that we often overlook.” These sets are constructed in different cities…

What happens when a renowned global brand taps a Cebu creative studio to design a mural that incorporates the spirit of action and adventure with the best of the Queen City of the South? A kick-ass wall and an awesome office. That’s what happens. The Client Red Bull is the world’s leading energy drink brand with distribution in 171 countries over the last 30 years. Its international marketing campaign has long been associated with extreme sports that include BMX, motocross, skateboarding, wake boarding, skydiving and other adrenaline-pumping activities. The Project Create a Mural that will highlight what Red Bull and Cebu stand for. The best of both. The wall is decked in the brand’s color palette such as Blue, Red and Yellow. Illustrations taken from action shots of people in BMX, Motocross, Wakeboarding and Skydiving are set against famous landmarks in Cebu, namely Magellan’s Cross, Cebu Provincial Capitol, Marcelo Fernan…