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What happens when group of students create a Set Design & Build Class Project, which they call Set in the Street, inspired by Justin Bettman at the iconic site in the heart of Cebu City?

Amazing happens.

That’s what the 3rd Year Students of University of San Jose Recoletos (USJR) DJC LIACOM did and it was awesome.

The Inspiration:

Set in the Street: Cebu City

Set in the Street is an ongoing art project by US-based photographer Justin Bettman. It consists of elaborate and detailed interior sets made from unwanted or discarded materials and furniture. After shooting photos of the interiors with models, the sets are left on the street where passersby can take their own photos and share it on Instagram using the hashtag #setintheStreet. According to Bettman’s website, “the shoots explore the complex ideas of perspective and perception through revealing the larger picture that we often overlook.” These sets are constructed in different cities all over the world.

See Justin Bettman’s works.

The Project:

Set in the Street: Cebu City

#setinthestreetcebu is a Set Design & Build Class Project of the 3rd Year students of USJR Dept. of Journalism & Communications – LIACOM course under Production Designer, Architect Kaloy Mapeso Uypuanco. This was a finals project for their class in Cinematography Techniques and Set Design. The team created their own bedroom setup right smack in the historic grounds of Magellan’s Cross in downtown Cebu City.

Set in the Street: Cebu City

Kaloy said, “We chose Magellan’s Cross Grounds because we want to launch the project in an iconic place in Cebu City which is line with the project’s tagline – “unordinary scenes in ordinary places”. Although the site is far from ordinary because it houses the first Christian cross planted by Portuguese and Spanish explorers led by Ferdinand Magellan upon arriving in Cebu in 1521.

Set in the Street: Cebu City

As a Production Designer, Kaloy and his class wanted to experiment placing a set in a very visible and public place especially here in the Philippines where it is difficult to assume how people would react to such a project. He asked permission from the artist Justin Bettman himself and embarked on the task by assigning it as a class project to involve the students.

The Team:

Set in the Street: Cebu City

The class partnered with White Brick Creative Studio and Boysen Paints Philippines for the project.

The Materials:

Set in the Street: Cebu City
Boysen Paint Colors: Indian Necklace, Turkish Teal, Island Breeze

Set in the Street: Cebu City

Set in the Street: Cebu CitySet in the Street: Cebu City

Set in the Street: Cebu City

Another interior mural in Cebu City which uses Boysen paint can be found in the Redbull Cebu HQ.

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What happens when a renowned global brand taps a Cebu creative studio to design a mural that incorporates the spirit of action and adventure with the best of the Queen City of the South?

A kick-ass wall and an awesome office. That’s what happens.

The Client

Red Bull is the world’s leading energy drink brand with distribution in 171 countries over the last 30 years. Its international marketing campaign has long been associated with extreme sports that include BMX, motocross, skateboarding, wake boarding, skydiving and other adrenaline-pumping activities.

The Project

Create a Mural that will highlight what Red Bull and Cebu stand for. The best of both.

Credits to 1521design.co

The wall is decked in the brand’s color palette such as Blue, Red and Yellow. Illustrations taken from action shots of people in BMX, Motocross, Wakeboarding and Skydiving are set against famous landmarks in Cebu, namely Magellan’s Cross, Cebu Provincial Capitol, Marcelo Fernan Bridge (or as locals call it, New Bridge) and the statue of Lapu-Lapu. Other design accents that are also truly Cebuano are featured in the wall including the Lechon, Banderitas or buntings that signify the Sinulog Festival, a sign of Colon Street (the oldest street in the Philippines), several barbecue and street food items as well as the Guitar, which is a famous industry in Mactan Island.

The Design Team 

1521 is a design driven studio based in Cebu, Philippines that houses a small diverse team of creative talent specializing in branding identity, editorial design, visual communication, illustration and art direction.

Credits to 1521design.co
The Materials

Boysen Tinting Colors: Raw Sienna, Hansa Yellow, Thalo Blue, Venetian Red, Lampblack, Flat White

Credits to 1521design.co