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What happens when group of students create a Set Design & Build Class Project, which they call Set in the Street, inspired by Justin Bettman at the iconic site in the heart of Cebu City?

Amazing happens.

That’s what the 3rd Year Students of University of San Jose Recoletos (USJR) DJC LIACOM did and it was awesome.

The Inspiration:

Set in the Street: Cebu City

Set in the Street is an ongoing art project by US-based photographer Justin Bettman. It consists of elaborate and detailed interior sets made from unwanted or discarded materials and furniture. After shooting photos of the interiors with models, the sets are left on the street where passersby can take their own photos and share it on Instagram using the hashtag #setintheStreet. According to Bettman’s website, “the shoots explore the complex ideas of perspective and perception through revealing the larger picture that we often overlook.” These sets are constructed in different cities all over the world.

See Justin Bettman’s works.

The Project:

Set in the Street: Cebu City

#setinthestreetcebu is a Set Design & Build Class Project of the 3rd Year students of USJR Dept. of Journalism & Communications – LIACOM course under Production Designer, Architect Kaloy Mapeso Uypuanco. This was a finals project for their class in Cinematography Techniques and Set Design. The team created their own bedroom setup right smack in the historic grounds of Magellan’s Cross in downtown Cebu City.

Set in the Street: Cebu City

Kaloy said, “We chose Magellan’s Cross Grounds because we want to launch the project in an iconic place in Cebu City which is line with the project’s tagline – “unordinary scenes in ordinary places”. Although the site is far from ordinary because it houses the first Christian cross planted by Portuguese and Spanish explorers led by Ferdinand Magellan upon arriving in Cebu in 1521.

Set in the Street: Cebu City

As a Production Designer, Kaloy and his class wanted to experiment placing a set in a very visible and public place especially here in the Philippines where it is difficult to assume how people would react to such a project. He asked permission from the artist Justin Bettman himself and embarked on the task by assigning it as a class project to involve the students.

The Team:

Set in the Street: Cebu City

The class partnered with White Brick Creative Studio and Boysen Paints Philippines for the project.

The Materials:

Set in the Street: Cebu City
Boysen Paint Colors: Indian Necklace, Turkish Teal, Island Breeze

Set in the Street: Cebu City

Set in the Street: Cebu CitySet in the Street: Cebu City

Set in the Street: Cebu City

Another interior mural in Cebu City which uses Boysen paint can be found in the Redbull Cebu HQ.

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Nell del Rosario describes himself in his instagram page as a “Merchandiser. Musician. Magulang. Muralist.” But it’s not in instagram that Nell shows us his works because his posts there are mostly about his private pursuits and his family.

Boysen featured Nell’s murals a couple of years ago, and we decided to see what he’s up to now as a muralist. I asked him if he was still using Boysen paints for his murals, and his reply was, “Yes, I still and always will use BOYSEN!”  When I asked him for photos of his works, he led me to his facebook page.

 Here’s the Q&A with Nell. Photos are from his facebook page.
Artsy Cafe, Panay Ave., QC
Please describe yourself at work.
I have what I call “Reasonable OCD”. I always make sure that my work is neat, attractive, and “picture-worthy”. I am a very driven person and this attitude reflects on my artworks – vibrant, colorful, and full of texture. And because I’m so happy with what I do, sometimes I don’t notice that I was painting for 10 hours straight! That’s the advantage of doing what you love, you don’t consider it as work. Every moment is enjoyable. My main goal is to satisfy the customer’s needs. Biggest reward for me is seeing my works on IG and FB especially in establishments that make my design as part of their facade. 
Mural in a restaurant. Located at A. Venue Mall

Artwork for Bonchon, Megamall
Clash of Burgers, Pasig
What is your niche?
For now, my main clients are restaurants, offices, and even residential walls. The owners of these establishments like uniqueness and a way to express themselves thru their surroundings. Clients also include those out of the box thinkers, the haters of the norm, and the ones who ditch conventional wallpapers.
Souv, BGC
Cyma, Greenbelt 2
How did you come to specialize in this work? Are there other things that you do?
Since I was a toddler, I was introduced to art. Crayons, pens, and even watercolors were part of my toy chest. This skill was enhanced even more when I finished my course in Fine Arts way back in college.
Actually, mural painting is just a sideline/hobby for me. I have a day job, a Merchandise Manager in a Fashion Retail Company.
What does your normal day look like?
As I have mentioned, I am presently a Merchandise Manager of a retail brand and I goto the office everyday. The mural painting comes second, after office or on weekends. 
Nell with his son, Atom.
How do you get your projects?
I started this gig with friends and thru referrals, the network created a big reach. OLX, IG, and FB are also integral engines to reaching potential clients.
TBW Coffee Central
Baker’s Hub, Meycauayan, Bulacan
GC Hostel and Dorm
What are the usual challenges you have with your projects, and how you do you usually handle these challenges?
Because I have a regular job which eats most of my time for the whole week, the challenge is to squeeze in the schedule for the mural painting. I usually do the artworks on weekends but I also want to make sure I have family time. Scheduling is very important.
Del Rosario Family
What advice can you give budding artists?

Follow your passion! Create your own “art trademark”. Never be a copycat. Everyone has a different stroke/approach in art, you just have to stand out. And this can’t be done overnight. You have to focus and always put your heart in what you do. Practice. Practice. Practice. 

Nell is married to Georgia, and they have one son Alessandro Tomas Maria, whom they fondly call Atom. The couple are expecting their baby girl any time soon.
Where do you get your inspiration?
Being an artist as well as a musician, inspiration is everywhere. Right now, my drive comes from my kiddos, Atom and Alba, and my wife Georgia.
Addendum, July 5
 First they were three, and now they are four.

We published this post yesterday, and a few hours later Georgia gave birth to a daughter whom they’ve named Alba. The proud father Nell asked if we could update this post to include the new baby, and of course we said yes! So now he has three inspirations in his life–Georgia,

Atom and Alba. Welcome, Alba! And congratulations, Del Rosario Family!

Nell with his newborn daughter, Alba
Atom’s Room

 

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