No, you did not read that wrong; to many around the world, it’s not uncommon for milk and cereal to taste like the color blue, for the word “college” to taste like sausage, or for a person’s name to be the color violet. This unusual pairing of the senses is called synesthesia, and affects around four percent of the entire population. While it might sound like a random, useless quirk of nature, the study of this unusual trait sheds some light on how closely we associate our senses with one another, and may even teach us a thing or two about how we can use color to boost memory and spark up some creativity. How it Works Synesthesia literally means “joint sensation”; as one sense is activated, another sense is triggered to complement it. Take for example graphemes, one of the most common forms of synesthesia. Here, written elements such…