Everyone at the 4-day exhibit was on a high when Manila Mayor Isko Moreno Domagoso came to the Boysen booth to paint the giant coloring book that is the Boysen Color Stories.

It was supposed to be a normal Thursday afternoon for the Boysen exhibition team, the first day of the much-awaited year end trade event, PHILCONSTRUCT 2019. Everyone was busy in their respective stations as they cheerily invited people to hold the brush and paint their own stories on the bigger than life canvases. The four palettes, ENGAGE, ENABLE, ENCHANT and ENLIGHTEN, stood high and mighty in the middle of a jampacked SMX Convention Center. These are all part of the Boysen Color Stories.

Mayor Isko was roaming around the vicinity to check out the booths and meet the exhibitors when one person from the team daringly invited Yorme in the booth. The very accommodating City head gave in to the request and wore his apron proudly, ready to paint away. He chose the ENABLE palette. He was all smiles when he started to move his brush from one end to another. Spending almost 15 minutes of painting, with half of the entire PHILCONSTRUCT community surrounding him, he finished his artwork.

Once done, people started asking for selfies in which Yorme gladly obliged. The Boysen team was even able to snag a photo with him. Look:

The Yorme Effect on Boysen Color Stories

The Yorme Effect on Boysen Color Stories
Boysen VP for Sales and Operations Justin Ongsue and Manila Mayor Isko Moreno Domagoso in the Boysen Color Stories booth at Philconstruct 2019

The number of people coming in doubled a few moments later. Even after Mayor Isko left the booth. Such an amazing and overwhelming effect, or epek, if I were to be jologs. The Boysen team was not able to escape his charm too. I and my officemates can attest to that when our very formal Viber group turned into a Mayor Isko Fans Club in a snap.

How was the Yorme effect?

The Yorme Effect on Boysen Color Stories

The Yorme Effect on Boysen Color Stories

The Yorme Effect on Boysen Color Stories

Boysen Color Stories ran for four colorful days from November 7 to 10, 2019 at the SMX Convention Center. If you missed your chance here, follow Boysen Paints Philippines to know where you can catch the next Boysen Color Stories stop. See you there!

Jess Convocar
Author

Jess is a copywriter who brushes up on her paint knowledge daily. Together with Boysen professionals, she makes the technical stuff easier to digest. When she’s not writing, she searches the internet for the latest dessert bar.

2 Comments

  1. Avatar

    Can you bring your project to our school, Philippine Cultural College QC. I teach Contemporary Philippine Arts to Grade 12. I plan a wall art as their midterm activity exam.

    • Annie H Adlawan

      This was sent via email last November 19.

      Regarding your request, please send a proposal to Mr. Ramilo Mendoza, Communications Head at ramilmendoza86@gmail.com. If possible, please include the following details:

      1. Details about your project
      2. Materials being requested
      3. Target date of project
      4. Your contact details

      Thank you and we look forward to receiving your email.

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