One of the most highly anticipated construction trade fairs in Southeast Asia made its return to the Metro. As this year’s co-presenter, Boysen made sure to bring in the fun and excitement in the 2025 iteration of Philconstruct Manila. Industry professionals, students, business owners, and home improvement enthusiasts flocked to SMX Convention Center Manila, last November 6 to November 9, to witness notable and emerging brands in the construction industry showcase their innovative products and services in the field.
What Was in Store at the Boysen Hardware Store
Boysen brought a Pinoy-classic aesthetic to Philconstruct with a hardware store-inspired booth. The homely and familiar vibes made attendees feel like they were buying paints at their local bodega. The classic matching game with paint cans made a return, and players were able to try their luck to win lovely prizes.
Behind the rustic front, Boysen’s booth also exuded joy and color, with different product panels showcasing the best of Boysen’s signature products, including Virtuoso Silk Touch, Boysen Healthy Home, and Titan Superflex Elastomeric Paint. The booth also featured a special presentation for the Konstrukt Lunar Series decorative finishes.
Boysen Bae
One of the major highlights of Boysen’s booth that had attendees ecstatic was the activity section where anik-anik enjoyers were able to bring home a keepsake from the expo. Called Boysen Bae, participants lined up for the opportunity to make their own personalized, do-it-yourself charm.
Departing from the usual murals, the expo-goers were instead greeted by an adorable bunny-shaped mold waiting to be splashed by color. Imbibing the Boysen spirit for fun and artistry, these Boysen Baes were poured over paints in various hues. The Color Trend 2024/2025 palettes displayed within the activity section further sparked creativity of the participants. Paints dripped and imagination overflowed the halls of SMX Convention Center for a truly memorable experience.
Enjoyable games and show-stopping moments met Philconstruct-goers last week. Exhibitors showed the best of game-changing innovations in the construction industry, and Boysen continued to showcase the magic that can be brought into your homes. We hope you did not miss out on all the fun activities. We cannot wait to show you more of our best products in future events.
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