They say that to truly know a person, you have to walk a mile in their shoes. But personally, to learn more about someone I look at their homes. When you think about it, that makes sense—your home is where you are most comfortable, where you can be your most “authentic” self. It’s where you spend long periods of time, and it’s a space that provides you with all the basic necessities to survive. No matter how small or uncomfortable our houses are, we always do our best to make it more “homey,” right?

During the Ms. Universe event last January, Boysen trended because of the 3-episodic Koreanovela. Last weekend, it was a fast food company’s turn when their 3 hugot videos trended. Other companies have also come out with more hugot, or have reposted past hugot ads. And the public is lapping it up.