Boysen Color Play


Our interactive booth Color Play, where you can paint on differently shaped blocks using the colors from Color Trend 2017 and you can see the room sets through virtual reality, will make its way down south to Davao.

On September 8 to 10 at the SMX Convention Center at SM Lanang Premier, it will be the Davaoeño’s turn to enjoy the Boysen Color Play with family and friends. SO COME AND JOIN US, MGA DABAWENYO!

If you want to know more about Boysen Color Play, watch these videos:

What can you expect when you visit our booth?

What do you do when you get there?

Don’t forget to claim your VR glasses!

See how others experienced Boysen Color Play.


“Wait for us!”

I helplessly called out to my younger cousins who were already lost in the maze of colorful blocks, which, up until then, they had only seen on iPad screens while playing Minecraft. Who could blame them for being so eager? Against the pale whites of the mall’s walls and floors, the vibrant fortress that was the Boysen Mix and Match Color Play set-up drew kids and grown-ups alike into a playground of blocks and paint, a free-of-charge opportunity to have some fun and to showcase creativity.

Awaken the Child

Walking into the color maze, you’ll find large glass cubes filled with shapes of different colors; once you’ve chosen four, you’ll be lead into an open space with stations of paints and brushes at your disposal.

If you’re looking for a way for your kids to get off of their screens, then Boysen ColorPlay is it. Whether it’s carefully painting on their favorite cartoon characters or dipping the blocks straight into the paint, the activity is a great outlet for children’s creativity.

This isn’t to say that adults won’t have a little fun of their own. For serious artists, four blocks and a few cans of paint are more than enough to create an Instagram-worthy work of art. For the not-so-serious, it’s a simple avenue for self-expression, and makes for great family bonding time. (And great selfies too; you can take your own polaroids once you’re finished.)


Discover the Designer

More than just being a fun form of creative expression, Boysen ColorPlay provides insights into one’s inclination for design by taking a look at which palettes you are drawn to. Do you prefer the warm atmosphere that Tradition provides, or the chill vibe of Technology ? Do you identify with the understated Minimal, or does the loudness of Maximal speak to you? These are important questions for people putting together their own place, and Boysen ColorPlay activities and booklets can help with finding the answers.

Boysen ColorPlay also lends its Virtual Reality (VR) set for those looking for a more in-depth experience with the palettes. With the Boysen VR App, you’re transported into sample rooms created to represent each palette, with new virtual rooms released every month. It’s particularly useful for architects and interior designers who want to see how the color themes could be utilized in the real world.

A splash of color is never a bad thing; whether you’re looking for a way to bring out that inner child of yours, or are out to find the palette for the perfect interiors for you, Boysen’s ColorPlay is something you should definitely see for yourself.

You’ll find Boysen Color Play in Robinsons Metro East on June 16 to 18. Drop by with the family and have a lot of fun!

At the Anthology Architecture and Design Festival 2017 held at Intramuros on April 1, Boysen’s Samantha Fernandez asked visitors what they thought about Boysen’s latest experiential exhibition booth called Boysen Color Play launched in IDM and Worldbex in March this year. Visitors said that they appreciate how the concepts are getting better and more interactive. Here are some of the feedback about the event in Intramuros, and about Boysen Color Play.

Boysen Color Play
Erika and Kaye, TIP Manila, 2nd Year Architecture students
We are genuinely interested in these events and actively seek them out for the talks mostly. We are here to listen to words of inspiration and actual experiences from professionals because they are aware of the difficulties of the profession.
We were aware of the Boysen Color Lab concept, and participated last year. So we made it a point to visit the Boysen booth this year at Worldbex, and plan to attend Conex 2017 this month.
Boysen Color Play
Charlene and Gia, UST 4th year Architecture students

Our professors recommended that we join this event. It was optional but we chose to attend because we are interested in the talks and hear about helpful perspectives on the practice.

We also planned to share the learning experience with fellow members of our student organization (UAPSA), as well as engage with relevant companies. We were aware of the Color Lab booth concept, but not the Color Play.

Boysen Color Play
Jona and Max, UP Diliman 4th year Architecture students

We are interns assisting in this event. We appreciate how your activity generates interest and rouses curiosity and stands apart from other exhibitors. We knew about the Boysen Color Lab and the Boysen Color Play. Unfortunately, we were unable to participate in the Color Play at Worlbex due to the long lines.

Boysen Color Play
Lance and Joshua, CSB Lasalle 2nd year Architure students

We started going to events this year based on the recommendations from professors, although attendance is not required.  We attended Worldbex but we were not able to enter the Boysen booth. As students and future practitioners, we appreciate how a big brand like Boysen is exploring these interactive concepts.

We suggest that Boysen finds a  way to encourage conversation between participants during the interactive experience.

We are looking forward to being able to participate in the Boysen Color Play during Conex, if we can attend.

Boysen Color Play
May Anne and Roger, Adamson University 5th year Architecture students

We are regular attendees of these events because these are learning experiences which allow us to engage with other practitioners and relevant companies.

We participated in and enjoyed the Boysen Color Lab booth last year.

We are aware of Color Play, but we weren’t able to participate in Worldbex.

Interactivity is a big plus. So we are grateful that Boysen brought the concept here, and we are looking forward to participate in the next events.



Come and join us in Boysen Color Play at Worldbex from March 15-19

The interactive and experiential booth Boysen Color Play will be at Worldbex this week from March 15 to 19. Click the Instagram photos below to see what happened during the successful premiere of Boysen Color Play at Interior and Design Manila last week.

Get to know the four friends you’ll meet at the booth at The Amazing Colorific Journey Home.

Watch this to see how easy it is to navigate your way around the booth.

Do come and have some fun with us this coming Wednesday to Sunday. The same invitation is extended to those who want to experience the booth again.

See you soon.

This is the inside story of the Boysen Color Play, an interactive and experiential exhibition booth which will be launched on March 9 at the IDM at the SMX Convention Center. Photos were taken during the making of the booth in a secret place where elves also reside.

Showtime is around the corner

Behind every brilliant performance there were countless hours of practice and preparation.
– Eric Butterworth

A few more days till showtime, and the countdown jitters were palpable in a makeshift office at the second floor of a studio where preparations for another Boysen project was ongoing downstairs. A few more days before the opening date of the Interior & Design Manila at SMX Convention Center, and here we were gathered together in a huddle. This group was the  Comms team and its partners.

Chairs were pulled around a table, too small to comfortably fit all of us. Laptops circled the edge, documents, sample materials, and sticker mock-ups, were strewn over the available space. One member had a surgical paper mask on coz she was sick and maybe didn’t want to share her germs, or maybe coz she didn’t want to get more. I didn’t ask. Anything goes in this group.

The meeting started. An artist opened her laptop. Images appeared on screen. Talk, talk, talk. Changes had to be made to the video. Issues on consistency across all materials had to be addressed. She left the group and sat at the periphery, and with her laptop balanced on her thighs, she started making the revisions.

Not many people noticed because another laptop had opened, and someone else was speaking. Stickers. Only two. But they had to be changed. This was Team Perfection, and change them she did. She too left the circle around the table, and did the same balancing act as her colleague.

Another laptop. Another video. Only a work in progess, but everyone was enthusiastic. Just a few finishing touches and it was good to go.

The booth concept guys were excited. Their brain work from last year was almost ready to be born into this world. They looked with approval or frowned when design standards or consistency were not met. But the tone was always reasonable. For people who gave form and substance to Boysen Color Play, their proprietorial air was understandable.

And there, seated very quietly among us, looking mostly exhausted rather than relieved, were the guys who gave the idea flesh and blood. They were not yet done with the booth construction, but to them, the deadline was going to be met. I made them this as an accolade for their eye bags with the matching dark circles.

This is the nth time I’ve shown this obra maestra that has been ignored by the Mighty Mirz, the graphic designer of this blog, and by everyone else. I think it’s cute kaya siningit ko ulit.

Hodgepodge Personalities Make for a Great Team

The meeting did not end here, of course. There are so many projects being implemented right now so we discussed the most pressing ones.

During a lull in the early evening, the team members who stayed behind relaxed a bit. One was re-reading her Harry Potter book in the dark. Another was watching a Koreanovela, while the person beside her listened to music on his earphones. Two others were sharing a set of earphones while watching the musical Hamilton. They broke out in song now and then, both terribly off key.

Some of us kept eating chips. Until one went to the toilet and came back looking triumphant. I asked her why the grin, and she replied, “I brushed my teeth so I will stop eating chips.” Shoveling more chips into my mouth, I thought that that would not be effective for me.

Two guys seated beside me were talking seriously about stuff. They looked like Statler and Waldorf, those two  guys in Sesame Street. I don’t think they’ll be very happy with this description. In fairness, they’re actually sweet; they just look cantankerous.

Selfies, Boysen Style

In one of those many chaotic times in the office, when so many things were happening all at once, and everything carried with it an URGENT mark, some team members made selfies to let off steam.

Not everyone could have a Doodle face. The app is not advanced enough to handle the idiosyncratic personalities of the Boysen creative team. This is not to say that those people with Doodle faces are not weird…I mean special.

An Invitation to You

We worked on this booth for so long, poured our hearts and minds into this, laughed, sang, binged, sweated, cursed, gone mad, and went through sleepless nights.

So do come and visit us at the Boysen Color Play, a colorful wonderland of imagination, made by us especially for you.

Mark these dates, March 9 to 11 at the SMX Convention Center. If you miss this event, then go to Worldbex on March 15 to 19 at the World Trade Center.

See ya!

Here’s a teaser of what awaits you in the Boysen booth this coming Interior & Design Manila at the SMX Convention Center on March 9 to 11, where we  will be launching Color Trend 2017. You’ll be meeting four friends, be up close and personal with four palettes, be dabbling with 24 colors, and be seeing so much eye-candy, a virtual playground of them in fact. See you there, guys!

Come and join us in Color Play at the IDM on March 9 to 11

There’s something exciting brewing in the air. We are preparing something to delight and inspire you, something that will spark your imagination and take you on a journey of adventure and exploration. You will meet four friends who will be joining you on this trip, and they will be waiting for you at the Boysen booth.

See you next week.