Those instagrammable, multi-colored wooden blocks that make up Boysen’s interactive exhibit called Boysen COLOR PLAY made their debut in the Interior & Design Manila at the SMX Convention Center from March 9 to 11, 2017. The booth travelled around the Philippines for the many trade shows that Boysen joined last year. But the attraction of the very colorful exhibit and the fun factor it offered the public could not be denied. People just wanted to be part of it, never mind that they had to wait in line to get in. So malls around the country invited Boysen to bring COLOR PLAY and brighten up their halls. 2018 marks the second year that COLOR PLAY has been making its rounds, and the interest is still going strong!

Boysen COLOR PLAY in Malls

The booth is called COLOR PLAY, an apt name for an exhibit that allows people to paint trendy colors on different wooden shapes. It is  interactive, fun, and a feast for the eyes. Those who usually visit the exhibit in malls are families and friends who are out for the day. COLOR PLAY allows them to bond and do something creative.

People line up for 10 to 15 minutes during peak hours just to have a chance to get in the booth. For families, it is often the children who drag their parents in. But once inside, the parents also have fun. Creative works range from simple to intricate. We even saw blocks painted in uber-cool designs!

What People Say About COLOR PLAY

What the Exhibition Team Says About COLOR PLAY

Mounting an exhibit is labor-intensive and a logistical challenge. If you have to do more than 20 in a year (not counting the trade shows) in different parts of the country, the complexity increases. It starts from the concept, to design, to sourcing, to construction, to ingress, to manning, to egress, to shipping, to warehousing…

We’ve got a driven exhibition team whose members are young enough to have the energy to smile and strike a pose even during days when sleep is a luxury.

Here are some of the things they said about the COLOR PLAY set-ups:

Tense yung team sa first mall activation, hindi pa sanay sa protocol ng mall and dun sa flow ng mga tao na papasok. Buong team nag tulungan talaga para maging successful and after nun, dun na nagstart na masundan na ng other malls yung COLOR PLAY. Lahat ng pumapasok sa booth talagang curious sila and laging sinasabi na, ‘Buti nalang nagkaron sa mall, kasi nakita ko lang ‘to meron sa SMX/World Trade.’ Nagkaron ng chance yung ibang tao na maka experience ng COLOR PLAY- not only yung mga nag vivisit sa mga construction shows.

There are experiences before na almost 20 mins longest time for the line. It’s overwhelming to see that they would actually wait and be fine with it… Visitors find it fun and interesting to experience COLOR PLAY. I think everyone wants to try what is trending…

I met different people, may mga mababait, easy to deal with. Madaldal, na lahat itatanong at di matatapos hanggat kaya mong sagutin. Makukulit, as in pasaway na kukuha ng madaming blocks. Matataray, kunwari waste of time for them pero papasok naman ng booth. Matatanda na malalambing, na lahat ng pwede ipakisuyo ilalambing, which made me happy and it also made them happy even in a simple way. Tropa (magkakaklase, kaibigan, workmates) na nag-e-enjoy sa libreng activity at group pics. Family, eto yung nakaka touch na feeling (kumpleto at masayang pamilya).

Most ng tao na nag puputa sa booth are millennials and kids, usually yung ibang adults na nag try is because yung kids nila nag paint din kaya nasa loob din sila…

It comes as no surprise that a common feedback was that team bonding happens during exhibitions. If you have to work that intensely and deal with thousands of people during an exhibition run, the team becomes even more cohesive so that they can continuously offer visitors a fun experience.

More comments from the team: “masarap ang food sa Cagayan de Oro,” “sobrang helpful and accommodating yung mga ahente,” “easy access yung mall sa Davao dahil sa connecting bridge from the hotel.” Hands down the funniest comment was, “Siguro the main struggle lang for the ingress would be that closed na yung mga common restroom kapag madaling araw and duwag ako, so takot ako mag cr mag-isa kapag alam kong kami nalang yung tao sa loob ng mall.”

For sure, they are very proud of COLOR PLAY and are very happy that the booth gets a lot of visitors wherever they go!

If you want to know where COLOR PLAY will be going next, follow our Boysen FB page where announcements are usually made.

 

Annie H Adlawan
Author

Annie is an unrepentant workaholic, who runs this blog and her own company Talking Lions. She thrives on collaborating with people who are good at what they do, and working together with them to create something special.

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