The palette for this week is based on the color pairing of green and yellow, to celebrate the Boysen colors because this week extra special week. We celebrated Let it B’s first year anniversary on February 14. But even more important for the company is Boysen’s 65th anniversary on February 13.

Color Pairing: Green and Yellow To Celebrate the Boysen Colors
The Boysen colors green and yellow

If you’re Filipino, chances are you would recognize the Boysen can with just one glance. Even if the logo is not facing you, the Boysen colors are a giveaway. You’ll see them in hardware stores and home depots nationwide, in construction sites, on sides of roads as pedestrian lanes and sidewalks are being repainted. You’ll even see them in gardens since used cans are repurposed as planters, in bangkas as fishermen use them to store the day’s catch, in schools as garbage cans, or even in home laundry areas where water is stored…

Boysen Celebrates 65 Years

Last February 13, Boysen celebrated its 65th anniversary. We are proud and thankful to still be here actively serving the Filipinos.

We are proud because it is no mean feat for a company to live this long.

According to a BBC news article (2012), “The average lifespan of a company listed in the S&P 500 index of leading US companies has decreased by more than 50 years in the last century, from 67 years in the 1920s to just 15 years today.”  This for American companies where they exist in relatively less turbulent political and economic situations compared to companies in the Philippines.

Color Pairing: Green and Yellow To Celebrate the Boysen Colors
The Palette Renew from Color Trend 2016

Innovation is Key

We are also thankful because the Filipinos have embraced Boysen through the years, allowing it to enter their homes, offices, churches, banks, malls, hotels, airports, and other commercial spaces. You may not even be aware of it but Boysen could probably be part of your surroundings as you go about your day

Color Pairing: Green and Yellow To Celebrate the Boysen Colors

This is the reason why Boysen continues to innovate, because the only way to repay this trust and loyalty is to constantly listen to what the customer needs, to be abreast of technological developments here and abroad and bring in these learnings in the manufacture of products, to keep a finger on the pulse of public concerns on health and environmental sustainability.

“In Japan, there are more than 20,000 companies that are more than 100 years old, with a handful that are more than 1,000 years old, according to credit rating agency Tokyo Shoko Research…There is even a specific word for long-lived companies in Japanese: shinise.” (Kim Gittleson)

When asked what the key to their longevity is, “Professor Makoto Kanda, who has studied shinise for decades, says that Japanese companies can survive for so long because they are small, mostly family-run, and because they focus on a central belief or credo that is not tied solely to making a profit.”

For this homie Boysen, it is truly an honor to have been serving the Filipinos for 65 years.


Annie is the Managing Editor of Let it B | MyBoysen Blog. An unrepentant workaholic, she runs this blog and her own company Talking Lions ( She thrives on collaborating with people who are good at what they do, and working together with them to create something special. Annie learned interior styling while managing her own wholesale business in the Netherlands, importing high-end, handmade home furnishings to stock four outlets and a showroom in the country.

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