What happens when group of students create a Set Design & Build Class Project, which they call Set in the Street, inspired by Justin Bettman at the iconic site in the heart of Cebu City?
That’s what the 3rd Year Students of University of San Jose Recoletos (USJR) DJC LIACOM did and it was awesome.
Set in the Street is an ongoing art project by US-based photographer Justin Bettman. It consists of elaborate and detailed interior sets made from unwanted or discarded materials and furniture. After shooting photos of the interiors with models, the sets are left on the street where passersby can take their own photos and share it on Instagram using the hashtag #setintheStreet. According to Bettman’s website, “the shoots explore the complex ideas of perspective and perception through revealing the larger picture that we often overlook.” These sets are constructed in different cities all over the world.
#setinthestreetcebu is a Set Design & Build Class Project of the 3rd Year students of USJR Dept. of Journalism & Communications – LIACOM course under Production Designer, Architect Kaloy Mapeso Uypuanco. This was a finals project for their class in Cinematography Techniques and Set Design. The team created their own bedroom setup right smack in the historic grounds of Magellan’s Cross in downtown Cebu City.
Kaloy said, “We chose Magellan’s Cross Grounds because we want to launch the project in an iconic place in Cebu City which is line with the project’s tagline – “unordinary scenes in ordinary places”. Although the site is far from ordinary because it houses the first Christian cross planted by Portuguese and Spanish explorers led by Ferdinand Magellan upon arriving in Cebu in 1521.
As a Production Designer, Kaloy and his class wanted to experiment placing a set in a very visible and public place especially here in the Philippines where it is difficult to assume how people would react to such a project. He asked permission from the artist Justin Bettman himself and embarked on the task by assigning it as a class project to involve the students.
The class partnered with White Brick Creative Studio and Boysen Paints Philippines for the project.
Another interior mural in Cebu City which uses Boysen paint can be found in the Redbull Cebu HQ.