Boysen launched today its latest interactive, experiential booth called Boysen Color Play at IDM at the SMX Convention Center. The booth is a way for visitors to experience the fresh and new colors of Color Trend 2017.

If you want to avoid the queue, come early when the doors open at 9:30.  But if you do need to line up, just relax and enjoy taking selfies, or photos of the booth, or both, and share them on your Facebook, Instagram or Twitter.

The IDM exhibition will be until March 11. You will see the booth again at Worldbex at the World Trade Center on March 15 to 19.


Annie is the Managing Editor of Let it B | MyBoysen Blog. An unrepentant workaholic, she runs this blog and her own company Talking Lions ( She thrives on collaborating with people who are good at what they do, and working together with them to create something special. Annie learned interior styling while managing her own wholesale business in the Netherlands, importing high-end, handmade home furnishings to stock four outlets and a showroom in the country.

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