Boysen Paints was founded back in 1953 originally as a repacker of paint and thinners under a different trade name. By 1960, the company acquired the license to manufacture the Boysen brand paints in the Philippines from the Walter N. Boysen Company from Oakland, California. Now, 70 years later, Boysen Paints has become a stronghold in the Philippines, not just as a manufacturer of quality paints but as a household name passed down through generations.
While the brand did originate from the United States of America, it has now become somewhat of a cultural icon here in the Philippines. You don’t just find Boysen paints on the walls of homes and establishments, but its iconic green and yellow cans are scattered throughout homes across the country.
The brand itself has evolved into something that the Filipino can proudly call their own. Upon establishing roots here in the Philippines, the American bald eagle in the original logo was changed to the national bird of the country, the Philippine monkey eating eagle. The majestic crown of feathers of our national bird now graces every single can and logo of Boysen Paints.
Did you know that Boysen Paints has also “adopted” a Philippine Eagle? Her name is Pin-Pin and she is under the care of the Philippine Eagle Foundation (PEF) located in Davao. Read more about her here!
BOYSEN Celebrates 70 Years
Boysen Paints celebrates 70 colorful years this February 13, 2023. Since our last major celebration five years ago, we’ve come out with not just innovative paint products and finishes such as Woodprime and Konstrukt Lunar Series, but also extra exciting exhibition booths as well!
Here’s a trip down memory lane with our set-ups.
We’ve also opened our first ever concept store in MOA Square, The Color Library, last 2021!
Our concept store features over 1,300 actual painted “Colorbooks” for you to browse through personally. Don’t worry, if you’re overwhelmed by the sheer number of colors available, our in-house Color Consultants can pick out the best option for you and your home.
Last but not the least, we’ve continued to bring you the much awaited Boysen Color Trend colors since 2015! We’ve got something new in store for you in 2024 so watch out for that.
What’s Next for Boysen?
We’ve continued to push the boundaries in introducing ways for our customers to experience color like never before. In the next years and decades, Boysen will continue to come out with innovative paint products, unique finishes, and amazing colors. As with the last seventy years, the Boysen brand of paints will remain steadfast in serving the Filipinos for generations to come.
Do you have any questions on paints, colors, or Boysen itself? Send us an email at email@example.com. We’re always happy to help! Follow us on Facebook and Instagram for useful paint and color information and room inspirations. Lastly, don’t forget to subscribe to the blog for weekly email updates on all things Let it B. Happy painting!