How to launch Boysen’s latest palette trend of paint colors in Cebu? Create large scale sets in full color at some of Cebu’s iconic locations and convergence areas. I mean, why not right? Go hard or go home and all that. And speaking of home, this year’s Color Trend 2018 palettes are definitely perfect for your home, depending on your unique personality. 

For this project, the team took their set, furniture, paints and everything but the kitchen sink. Wait there was a kitchen sink actually. The first stop? The iconic Magellan’s Cross Grounds. 

Quick History Fact: The original Magellan’s Cross planted by Portuguese and Spanish explorers in 1521 is encased in the existing wooden cross to protect it and avoid having people chipping away at it for souvenirs. 

SET IN COLOR 2018: Be Here at the Magellan's Cross Grounds

Boysen Color Trend 2018’s BE HERE Palette

The paint colors came from Boysen Color Trend 2018’s BE HERE Palette with rich dark shades of violet, green, burnt yellow complemented with dark grey and a light marble color. Definitely not a color scheme that you would associate with something essentially historical to Cebu, known for its festive vibrant island atmosphere. 

SET IN COLOR 2018: Be Here at the Magellan's Cross Grounds

The contrast was definitely what made the set stand out. As droves of devotees came flocking to the adjacent Sto. Niño Basilica, some curious souls dared to venture forth and explore the installation. 

At first, nobody wanted to go near the set. Most were intimidated by the cameras and were worried that there was a fee to have their photos taken. But once people started taking pictures, everyone else followed. What ensued was a frenzy of people of different ages, shapes and sizes posing with the set, the furniture and the props. From grandmothers to students, everyone wanted a piece of Be Here’s Set in Color. 

SET IN COLOR 2018: Be Here at the Magellan's Cross Grounds

SET IN COLOR 2018: Be Here at the Magellan's Cross Grounds

A couple of favorite shots during the day included this father and daughter who came from the Basilica and stopped by for a photo. They both wore green and matched perfectly with the color palette. They were all smiles and the father even set aside his cane for a proper shot. One college couple were teased by their friends “Uyyy pre-nup!”. 

SET IN COLOR 2018: Be Here at the Magellan's Cross Grounds

SET IN COLOR 2018: Be Here at the Magellan's Cross Grounds

SET IN COLOR 2018: Be Here at the Magellan's Cross Grounds

Indeed, one could say that there really were all types of colorful personalities and individuals that searing hot Saturday at Magellan’s Cross Grounds and as the this particular color palette’s name suggests, they were all happy to BE HERE. 

SET IN COLOR 2018: Be Here at the Magellan's Cross Grounds

SET IN COLOR 2018: Be Here at the Magellan's Cross Grounds

SET IN COLOR 2018: Be Here at the Magellan's Cross Grounds
Disclaimer: These colors may not exactly match actual paint

Cheers to never wasting a moment and living in the now and a shoutout to all the storytellers making their mark in the world with their touch of color. 

Catch more Set in Color 2018 installations at different locations and destinations in Cebu City all this month. #MyBoysen #SetinColor 

Copycarla
Author

Copycarla is a freelance Copywriter, occasional Travel Writer, frustrated artist, and hopefully future author as soon as she stops slacking and starts writing her book. By day, she works as the head of copy & content for a souvenir company, teaches college kids about advertising and creates design magic with her team at White Brick Creative Studio.

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