What happens when group of students create a Set Design & Build Class Project, which they call Set in the Street, inspired by Justin Bettman at the iconic site in the heart of Cebu City?

Amazing happens.

That’s what the 3rd Year Students of University of San Jose Recoletos (USJR) DJC LIACOM did and it was awesome.

The Inspiration:

Set in the Street: Cebu City

Set in the Street is an ongoing art project by US-based photographer Justin Bettman. It consists of elaborate and detailed interior sets made from unwanted or discarded materials and furniture. After shooting photos of the interiors with models, the sets are left on the street where passersby can take their own photos and share it on Instagram using the hashtag #setintheStreet. According to Bettman’s website, “the shoots explore the complex ideas of perspective and perception through revealing the larger picture that we often overlook.” These sets are constructed in different cities all over the world.

See Justin Bettman’s works.

The Project:

Set in the Street: Cebu City

#setinthestreetcebu is a Set Design & Build Class Project of the 3rd Year students of USJR Dept. of Journalism & Communications – LIACOM course under Production Designer, Architect Kaloy Mapeso Uypuanco. This was a finals project for their class in Cinematography Techniques and Set Design. The team created their own bedroom setup right smack in the historic grounds of Magellan’s Cross in downtown Cebu City.

Set in the Street: Cebu City

Kaloy said, “We chose Magellan’s Cross Grounds because we want to launch the project in an iconic place in Cebu City which is line with the project’s tagline – “unordinary scenes in ordinary places”. Although the site is far from ordinary because it houses the first Christian cross planted by Portuguese and Spanish explorers led by Ferdinand Magellan upon arriving in Cebu in 1521.

Set in the Street: Cebu City

As a Production Designer, Kaloy and his class wanted to experiment placing a set in a very visible and public place especially here in the Philippines where it is difficult to assume how people would react to such a project. He asked permission from the artist Justin Bettman himself and embarked on the task by assigning it as a class project to involve the students.

The Team:

Set in the Street: Cebu City

The class partnered with White Brick Creative Studio and Boysen Paints Philippines for the project.

The Materials:

Set in the Street: Cebu City
Boysen Paint Colors: Indian Necklace, Turkish Teal, Island Breeze

Set in the Street: Cebu City

Set in the Street: Cebu CitySet in the Street: Cebu City

Set in the Street: Cebu City

Another interior mural in Cebu City which uses Boysen paint can be found in the Redbull Cebu HQ.

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Copycarla
Author

Copycarla is a freelance Copywriter, occasional Travel Writer, frustrated artist, and hopefully future author as soon as she stops slacking and starts writing her book. By day, she works as the head of copy & content for a souvenir company, teaches college kids about advertising and creates design magic with her team at White Brick Creative Studio.

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